LOS ANGELES--(BUSINESS WIRE)--Muscle Flex Inc. (www.MuscleFlex.com) (Pink Sheets:MFLI - News) announced today that it will create a separate wholly owned division of the company for the television and media industry. The new BRAVADA / Muscle Flex division will engage solely in the creation and development of television programming as well as compelling entertainment content for related media.

The creation of the new BRAVADA / Muscle Flex television and media division is to segregate the television / media projects from the parent company as these large scale television projects are comprised of various partnership arrangements between production entities, television networks and various other groups that work in conjunction to complete a project and broadcast the show / program onto national television networks and cable stations.

The Complete Package™ (www.TheCompletePackageTV.com) Reality TV Show pilot and opening episode is the first large scale television project that BRAVADA / Muscle Flex has filmed and created along with its partners TLK Fusion (www.TLKFusion.com) and Wesley Morris Entertainment (www.WesleyMorris.com) which will be included in the wholly owned television and media division. Editing of The Complete Package two-minute sizzle reel as well as the pilot / opening episode are expected to be completed the week of March 15th at which time the two-minute sizzle reel will be premiered to the public. The Complete Package pilot / opening episode will only be made available to potential television network partners. Public viewing of the opening episode will only be made available through a national television broadcast. Series content for The Complete Package (season one), is currently in development with two seasons planned per year.

BRAVADA / Muscle Flex has other projects that are to be included in the new television and media division that include ‘Sugar Free’ (a daytime / primetime talk variety show), a television project that is in late stage development with its partner Sterling Worldwide Entertainment (www.sterlingwwe.com), and an additional reality show program at the ‘concept stage’ of development. The Complete Package is the flagship project for the new television and media division. At present, no timelines for the additional television projects are in place, however details shall be provided to investors when specific arrangements are in place or material events dictate.

Recently Muscle Flex Inc. / BRAVADA began a corporate name change and “brand” restructuring to segment the component parts of its business. The name of the company is being changed to BRAVADA International Ltd from Muscle Flex Inc. with Muscle Flex® being the defining health and fitness brand within the company, BRAVADA International Ltd.

The Complete Package™

The Complete Package is a new reality television show that merges sex appeal, style, attitude and business savvy. The Complete Package winner will be selected on: Beauty, Charisma, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart and will represent and be the face of BRAVADA International for one season.

The Complete Package will redefine what sexy is in America. The 10-15 episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into hair, make-up, wardrobe, and attitude to standout from the rest in a Beverly Hills, 90210 setting? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight, The Complete Package.

About Muscle Flex Inc. / BRAVADA International Ltd (www.MuscleFlex.com)

Muscle Flex / BRAVADA is a leading edge media, fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

www.BravadaLtd.com
www.MuscleFlex.com
www.MuscleFlexVATA.com
www.TheCompletePackageTV.com
www.BuyTheBeagle.com
www.GetTheBUDDY.com
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex
www.youtube.com/MuscleFlexTV