StockGuru Blog: Nutritionals, Inc.
NXT Nutritionals, Inc. (OTCBB: NXTH)
Dear Members:
Let's talk about SUSTA... the product from NXTH.
SUSTA™ is BIG NEWS in a field where a truly healthy sweetner has a clear shot at kicking down some serious doors. A healthy alternative in the sweetner industry is custom made for consumers.
The blend of insulin fiber, fructose, natural flavors, botanical extracts, vitamins, minerals, and probiotics and is totally free of synthetic or processed chemicals.
This is what beverage makers need in a big way. If cola companies can find a way to deliver a health enhancing drink with the same sweetness consumers have clearly preferred Susta could clearly hit the consumer jackpot. SUSTA™’s sweetness is derived from a proprietary blend of citrus extract with fructose. It also contains prebiotics, probiotics, vitamins and minerals.
The functional sweetener subcategory grew 25% to reach $50 million in 2009.
NXTH’s Board of Directors has three key members with extensive food backgrounds. These are the kinds of connections that can make all the difference for this company. Let’s take a quick look and what their backgrounds are … and I paraphrase and bold the relevant points.
NXTH’s has a savvy Board of Directors and other important members who bring relevant experience but no experience is more relevant than who you know.
This Board has a strong history with the right companies.
(You can review the entire resumes on our company profile.)
Mark A. Giresi, Director and COO
Mr. Giresi was Senior Vice President of U.S. Franchise Operations and Development for Burger King Corporation, responsible for the restaurant operations and support to almost 8,000 franchise-owned and operated stores together with all real estate investments in the U.S. business. From 1993 through 1998 he held the position of Senior Vice President, Worldwide General Counsel and Secretary for Burger King. During that time, he was also a member of the Board of Directors of Restaurant Services, Inc., the independent purchasing cooperative for the U.S. Burger King System. He began his career with Burger King as a real estate attorney in 1985 and has published numerous articles and spoken on various franchise and intellectual property law topics.
Ann E. McBrien, Director
McBrien is a veteran sales and marketing executive with more than 25 years of business experience, ranging from starting her own businesses to a leading national and international organization. She was the first female Vice President of Sales in Procter & Gamble (P&G) history in 1999.
From 1982 to 2001, McBrien’s held a variety of executive positions with increasing responsibility at P&G. During her tenure at the consumer foods giant, she was known for building strong relationships with major international retail clients, increasing global health care sales and developing a merchandising program, global pricing and promotion plans for global customers.
Currently, McBrien is a consultant to Tremor, a division of P&G. Tremor, which provides clients with a word-of-mouth marketing program, has relationships with 400,000 moms to share brands and brand benefits of products marketed by other companies as well as P&G to their friends. Proctor & Gamble produces such food standards as Pringles.
David Deno, Director
David Deno is a veteran executive with over 27 years of experience in the restaurant industry having held various key positions including President, CEO and CFO of public and private companies.
Prior to joining NXT’s Board of Directors, Mr. Deno served as President and CEO for Quiznos LLC. Beginning in August 2006, he was a Managing Director with the private equity firm CCMP Capital Advisors, LLC an ownership partner in Quiznos which led David to his executive positions at Quiznos.
Prior to August 2006, he spent more than 15 years with YUM! Brands, Inc. (NYSE: YUM ) YUM! includes Pizza Hut, Kentucky Fried Chicken, Taco Bell and Long John Silvers and PepsiCo (NYSE: PEP – News). At YUM! Brands Mr. Deno served as Chief Operating Officer from October 2004 to February 2006 and as Chief Financial Officer from November 1999 to October 2004. He was instrumental in growing YUM! Brands and building shareholder value after its spin-off from PepsiCo in 1997. Mr. Deno also held senior positions in YUM!’s International and Pizza Hut divisions. Prior to joining YUM! David worked for Pillsbury.
These Board members clearly understand what works in the food industry and who make it work.
NXT Nutritionals Holdings, Inc.
President and CEO: Michael McCarthy
800-535-4315
NXT Nutritionals’ corporate website: http://www.nxtnutritionals.com/
Contact: moreinfo@nxtnutritionals.com
Public Relations/Media: Stern & Co.
Richard Stern
212-888-0044
Contact: richstern@sternco.com
John Pentony
Publisher, StockGuru
NXT Nutritionals, Inc. (OTCBB: NXTH)
NXT Nutritionals Holdings, Inc., (NXTH OTCBB) through its wholly owned subsidiary, NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well.
Private Placement Funding
NXT Nutritionals completed a final closing of the private placement offering (the “Offering”) in the amount of approximately $3.3 million. A total of $5.66 million in gross proceeds were raised in connection with the Offering in which the proceeds will be used for general corporate purposes and to fund further development and marketing of its SUSTA™ products.
SUSTA™ and Healthy Dairy®
NXT Nutritionals develops and markets a proprietary, patent-pending, all-natural, healthy sweetener sold under the brand name SUSTA™ and other food and beverage products.
- SUSTA™ is being sold as a stand-alone product and it is the common ingredient for all of the Company’s products
- Healthy Dairy® is also a developed and marketed product which is enhanced by the revolutionary taste and nutritious ingredients contained in SUSTA™
Susta™ Marketing
NXT Nutritionals will market SUSTA™ in three primary categories:
- SUSTA ™ as a table top sweetener alternative to sugar and other sweeteners
- SUSTA ™ as an ingredient used in beverages, cereals, baked goods, dairy products, candy and chewing gum
- NXT/SUSTA ™ branded products including Healthy Dairy® and other SUSTA™ branded products to be launched by the Company
SUSTA™ is the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system.
SUSTA combats obesity and diabetes while promoting healthier lifestyle with a unique, healthy, delicious products
SUSTA ™ Uses
SUSTA ™ is used in coffees, teas, other beverages, cereals, foods and any other foods that require a sweetener.
SUSTA™ is targeted at individuals craving sweeteners but not the calories from sugar, and is feasible for people with diabetes. Not only does SUSTA™ sweeten the taste of food without all of the side effects of sugars or chemicals, it also contains healthy probiotics, vital dietary fiber, antioxidants and key cellular nutrients, leading to an increased metabolism. SUSTA™ simultaneously supports the health of bones, heart and immune system.
READ THE FULL PROFILE
NXT Nutritionals, Inc. (OTCBB: NXTH)
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